AAH #151 - Ding, Dong! The Buick Guy's Here

AAH #151 - Ding, Dong! The Buick Guy's Here

0 0 hace 7 años
When the dust cleared from GM's restructuring, many were surprised to see Buick and GMC left standing. The former had become known for its 50-and-older demographic while the latter appeared to exist for the sole purpose of rebadging Chevrolet trucks. This week's guest is Craig Bierly, the Director of Buick and GMC Advertising and Promotions. We'll be asking him what he's doing to market two brands that are more important than they have been in a long time. In particular, is ... Más informaciones

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